Concentration of Strategic Communication

Strategic Communication Studies focuses on creating a form of communication that informs, influences, and persuades stakeholders to create or realize goals with strategic moves that cover stakeholder identification, planning, communication acts, and evaluation applied in business, social, cultural, and political fields. Strategic Communication Studies provides knowledge and skill on organization management especially in facing various strategic issues. Such as globalization (economic change), regulation and government policy (political change), digitalization (technology changes), changes in people’s expectations, environmental change, and understanding of business ethics. Strategic Communication involves the ability to formulate specific goals as well as to measure and calculate strategies and tactics to achieve goals.

Lectures are held on Monday-Friday (No Class on Saturday-Sunday)